It is crucial to find a solution that balances compliance, durability, and cost-effectiveness among various printing processes. Solvent printing, with years of technical accumulation and in-depth adaptation to the needs of the European and American markets, has become an ideal choice for many brands. Let's take a detailed look at why it holds a place in the outdoor advertising sector in Europe and America.

Its technical principle is not complicated: solvent-based inks penetrate the fibers of outdoor-specific PVC banner fabrics. After volatile curing, they form an ink layer with extremely high adhesion strength, reaching an anti-peeling strength of over 5N/cm, which provides a solid foundation for long-term outdoor use.

Its core advantages are obvious: it has excellent weather resistance, working stably in the temperature range of -40℃ to 70℃, which can fully cope with extreme climates in different regions of Europe and America; the outdoor service life can reach 18-36 months, effectively reducing the frequency of replacement; at the same time, the cost per square meter is 30%-40% lower than UV printing, which can significantly save the budget in large-area outdoor advertising projects.

The wide application of solvent printing in the European and American markets stems from its good adaptation to various outdoor advertising scenarios.

Solvent printing is very suitable for large advertising spaces along interstate highways in the United States and highways in Europe. The 5-meter wide seamless printing technology can reduce splicing marks, and when matched with thickened banner fabrics, it has good wind resistance and can adapt to the strong wind environment beside the highway.

Solvent printing is widely used in construction hoardings in cities such as London and Paris. It is quick to install, and if a single piece of the picture is damaged, it can be replaced individually, making it very suitable for temporary advertising display during the construction period.