High resolution restoration of brand colors: A unified customized solution for theme posters of brand stores across the country
Abstract:
This case demonstrates how our company provided a national chain brand client with rapid, accurate and unified indoor digital poster printing services. Within 10 days, we completed the production of spring-themed posters for 300 of its stores and their nationwide delivery, ensuring a high degree of consistency in brand visualization and facilitating the successful launch of its marketing activities.
I. Customer Background and Core Challenges
Customer: A well-known domestic chain brand with over 300 directly-operated stores.
Requirement: For the spring new product promotion campaign, replace the unified theme posters in all stores across the country.
Challenge
Time is pressing: The marketing campaign has been scheduled. From the finalization of the design to the display on the walls of all stores across the country, there are only 12 days.
Consistent quality: All poster colors must be highly consistent with the design drafts to avoid color differences caused by different batches, which may affect the brand's high-end image.
Logistics is complex: It is necessary to accurately sort and deliver to 300 specific addresses in different cities across the country, and coordinate the delivery time to the stores.
Material adaptability: The wall materials of different stores (such as cement walls, glass, and wooden backboards) require posters to have appropriate visual expressiveness and pasting adaptability.
2. Our Solution: One-stop professional printing and logistics services
Facing the challenges, we established a special service team and provided a complete set of solutions ranging from technical consultation to implementation.
Precise color management
Equipment and technology: Epson printers are adopted, in conjunction with the Pantone color calibration system.
Process: After receiving the client's design draft, our designers will conduct professional color separation and proofreading, print a sample and have the client remotely confirm and sign it. Once the color standard is locked, mass production will commence to ensure that "what you see is what you get".
High-efficiency flexible production
Activate the fully automatic production line for 24-hour non-stop operation. Digital printing does not require plate-making and can flexibly respond to customers' last-minute minor adjustments, achieving "order today, ship tomorrow".
Scientific material selection
Based on the various wall conditions of the client's store, we have recommended two solutions:
High-grade self-adhesive PP synthetic paper: Suitable for most smooth walls, with bright colors and easy adhesion.
Removable adhesive eco-friendly canvas: Suitable for specialty stores that need to create an artistic atmosphere. It has a thick texture and leaves no residue when removed.
3. Project Outcomes and Client Benefits
Efficiency improvement: From receiving the order to receiving the goods at the last store, it took a total of 10 days, 2 days ahead of the customer's expectations, ensuring the timely launch of the marketing campaign.
Quality Assurance: The color consistency error rate ΔE of the posters randomly inspected from 50 stores was less than 2, which was highly recognized by the design department of the brand headquarters.
Cost optimization: Through a one-stop solution, customers no longer need to separately connect with printing factories and logistics companies, reducing communication and management costs by approximately 20%.
Service value-added: The "Store Poster Pasting Guide" and backup materials we provide help store employees quickly complete standardized wall Posting work.
4. Customer Reviews
This nationwide emergency project is a huge test of the comprehensive capabilities of suppliers. The professional color control ability and efficient execution coordination system demonstrated by the Shanghai Liyuan team exceeded our expectations. They are not only printing suppliers, but also reliable partners. -- Marketing Manager [Manager Zhang]
Is your brand also facing the challenge of producing high-quality advertising materials at multiple locations across the country with high timeliness?
Contact us immediately to get free sample-making services and exclusive solutions! Let our professionalism be a solid backing for your brand marketing.
