Unifying the image of a thousand stores: Standardized PP poster solutions for chain restaurant brands

The PP poster is not an ordinary paper poster. Its core story is "lasting impact".

Solve the problems of easy damage and waste of disposable paper posters, and provide long-term, stable and cost-effective indoor and outdoor brand exposure.

The pain points of the target customers: The cost of frequently replacing posters in stores is high, outdoor activity posters are easily destroyed by rain or snow, they pursue high-end texture but have limited budgets, and they need uniform materials across the country with stable quality.

Narrative perspective: Shifting from "consumable materials" to "brand asset investment".
Customer: A national chain fast food brand.

The client has over 500 stores across the country. The monthly poster printing costs and labor expenses due to fading by sunlight, human damage and seasonal changes remain high. What they need is not merely a poster, but a lasting, unified and easy-to-manage visual communication system. This case demonstrates how we transformed their store visuals from a "cost center" to a "brand asset" through a customized PP poster solution.

Customer background and specific challenges.

Core challenge
Extremely high wear and tear: The average lifespan of paper posters is only 2 to 3 weeks, especially in store Windows where they are prone to exposure to sun and rain.
Inconsistent images: The printing colors vary greatly from place to place, and the brand standard colors cannot be unified.
Low operational efficiency: The headquarters needs to send a large number of posters to the stores every month, resulting in huge logistics and management costs.
Environmental pressure: A large number of discarded paper posters do not meet its newly launched corporate environmental commitment.

2. Our PP poster Solution 
We have proposed a "long-lasting brand visual matrix" solution, not merely providing PP posters.

In-depth Analysis of Materials and Processes
Base material upgrade: It is recommended to use high-strength PP synthetic paper, which features water resistance, tear resistance, and UV resistance (after covering with a matte film).
Printing process: High-precision UV flatbed printing is used to ensure saturated colors, sharp images, and strong ink adhesion, making it less prone to scratches.
Surface treatment: Covered with matte anti-scratch film, which not only eliminates reflection and improves readability, but also enhances physical protection and weather resistance.
Installation and supporting facilities: Design and provide invisible adhesive backing to facilitate quick and neat replacement by store staff without damaging the store walls.

3. Execution and measurable results
Efficient implementation: In the first order, we completed the design confirmation, sampling, mass production of 20 core product posters and delivery to 500 stores across the country within 4 weeks.
Cost-effectiveness: The average annual poster material cost per store has decreased by 20%, mainly due to the replacement frequency dropping from an average of twice a month to once every 4 to 6 months.
Operational efficiency: The time spent by the headquarters' Marketing Department on material coordination has been reduced by 50%.
Brand consistency: Through centralized printing, the visual color uniformity of stores reaches over 98% (measured by a colorimeter).
Environmental contribution: The annual poster waste of a single store is reduced by 80%, perfectly supporting its ESG goals.

Customer Testimonials
Before cooperating with your company, posters were a constantly flowing cost for us. Now, they have become a reliable "fixed asset" for our stores. The durability of PP posters far exceeded expectations and even withstood the test of typhoon seasons. More importantly, the systematic solutions they provided enabled our national marketing campaigns to go live at an unprecedented speed. -- Jessica Wang, Director of Marketing Operations

4. In-depth case insights
Beyond Printing: The essence of what we offer is "brand visual supply chain management", integrating scattered and uncontrollable local printing into an efficient and high-quality centralized supply system.
Technical support experience: The combination of UV printing, PP substrate and anti-scratch film ensures that the brand image remains in a "new product state" for a long time at the terminal.
ROI thinking: Guide customers to shift from the perspective of "the price of a single poster" to a higher dimension of "cost per exposure" and "total cost of ownership (TCO)".